Tag: Brower Mechanical

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Did You Know That 6 Of The 8 Female NFL Coaches Are Working Sunday?

Many purists are borderline apoplectic due so many new coaches in the NFL being women. To be clear, these are women who have likely never played a down of high level tackle football in their life. What could they possibly bring to the table? I’ve been asked that question a lot during my own career about how I can help my potential client and my ability to learn and solve problems has taken me to a lot of unexpected places. From what I’ve read it’s taking many female coaches to places they may never have expected.

When the only tool someone knows how to operate is a hammer everything needs to be a nail. The NFL has always been a game reliant on size, strength and power and these attributes will always matter. In 2021 the NFL has evolved to the point where finesse and problem solving skills are more important than ever. Defeating a complex offensive scheme demands different thinking. Complex game plans on either side of the ball demand thinking in a very different way. Imagine how differently a 5’ 6” police officer must think when they work to enforce the law in any gang infested neighborhood just so they can go home after their shift is over? The thinking that got her the job won’t get her home!

People from all walks of life, all ages, all colors, all sexual orientations and all backgrounds learn to be great lawyers, skilled surgeons, accounting geniuses, and anything else you can think of. Others who have the talent to excel at these professions are complete failures for many different reasons. Some of the common traits of anyone who excels at anything comes down to hard work, the willingness to learn something new and someone who said “What the hell do we have to lose?” From my side of the desk I know more about how to successfully market a business than my potential client does and when they let go they see the results. There are 8 female coaches in the NFL and six of them work for the Tampa Bay Bucs and the Kansas City Chiefs. Coincidence? Finding and retaining world class talent matters now more than ever! I Guarantee I Can Help You!      

My name is Steven Clauson.  I coach people who want help getting where they want to be.  The people I coach are typically already taking action, getting results and ask what’s next and what actions to take to make an even greater impact.  They aren’t afraid to ask for help.  How can I help you?  What actions are you taking?  Those who have a plan and implement that plan lead the pack.  Planning, preparing to win and taking appropriate action means you hear the word “YES” more than ever. Only if you are one of the few willing to take action, do what’s required and play full out are you likely to hear the word yes more often.  People hearing the word “YES” are winners on the playing field because they play full out and dominate.  For these people results matter.  Tired of results less than you know you can produce?  Call me at 916-230-0176 or visit www.stevenclauson.com

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The Economic Explosion Resulting From The Coronavirus Vaccine Or Do You Want Fries With That???

CVS, Rite-Aid, Walmart, Sams Club along with just about any place that has a pharmacy cannot get the Coronavirus soon enough and for reasons that may not be clear to everyone. This morning on Stuart Varney I saw the statistic that 41% are ready to get the vaccine as soon as possible, 44% want to wait a bit and 15% said they would never be willing to get vaccinated. While these are the highest acceptance rates I’ve seen I don’t doubt them. Why are so many companies in line to provide this service? The reason is selling fries with that vaccine.

McDonalds became very profitable after training their counter staff to ask “do you want fries with that?” This simple question raised the average ticket by only $1.79 (the cost of a medium fry). While $1.79 may not seem significant on its own merit you must consider McDonalds sees 62,000,000 customers every day! If only 20% are upsold to that means an additional $22 million in sales daily and $8 billion in sales annually! This all comes from asking “do you want fries with that?”

When you know what you can sell your ideal customer and you combine that with what else you can sell them you enter the Zone Of Pure Genius! These companies know that 41% of the nation cannot get the vaccine soon enough. In these stores the place where you will physically get the shot is at the back of the store. They’re betting you’ll do some shopping for other things while you’re there anyway. This is a very solid plan. I’ve already had e-mails from two of these named companies reminding me that they will be offering the vaccine and asking to place me on their list. It gives them a reason to contact me with the expectation I will open and read it. The initial e-mail also contained coupons for products related to colds and the flu. As a friend who is a CPA tells me “whenever the IRS announces a tax simplification measure it is the same as a full employment act for accountants!”

My name is Steven Clauson.  I coach people who want help getting where they want to be.  The people I coach are typically already taking action, getting results and ask what’s next and what actions to take to make an even greater impact.  They aren’t afraid to ask for help.  How can I help you?  What actions are you taking?  Those who have a plan and implement that plan lead the pack.  Planning, preparing to win and taking appropriate action means you hear the word “YES” more than ever. Only if you are one of the few willing to take action, do what’s required and play full out are you likely to hear the word yes more often.  People hearing the word “YES” are winners on the playing field because they play full out and dominate.  For these people results matter.  Tired of results less than you know you can produce?  Call me at 916-230-0176 or visit www.stevenclauson.com

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The Trip That Seemed So Long Is Actually Shorter Than It Seemed

    Be forewarned… This e-mail will be blunt and in your face. If that bothers you quite frankly I don’t care as long as you pay attention to every word! My sister called me yesterday morning to tell me my father passed away. Even though not unexpected, it was also not easy to hear.
     My father was never the loving guy with lots of amazing advice who would comfort you and leave you with the wisdom of the ages. He was closer to the drill sergeant you’d have in basic training who wanted you to stand on your own two feet before you could even walk. I heard the term “walk it off” more often than I care to think about. I won’t tell you I always appreciated his intensity or that it was easy. Maybe that’s why I moved out between my junior and senior year of high school. Maybe that’s why I named my company Assault Marketing and not Bunnies and Kittens Marketing. Also, the domain bunniesandkittens.com was taken. Maybe that’s why I succeeded.
     So here I am today… a 65 year old orphan. I’m also incredibly fortunate. Two weeks ago I spent the weekend with my father, both of my sisters and my brother at my fathers home watching the COVID version of the Indianapolis 500. At the time I felt it might be the last time I’d have to actually interact with him. Sadly I was right. I made certain I told him what I needed to, made certain to hear what he had to say and be certain he knew that I was there to support him in any way I possibly could. He’d give me a decent grade on that. I did the best I could.
     Losing someone sucks. Losing someone is especially hard when it’s a parent, sibling or child. I learned much from my father I use daily. Another benefit has been listening to and sharing with other men and women stories their fathers and their takeaways. I always thought my childhood was uniquely difficult. I’ve learned I was not unique in thinking I had a difficult childhood. Today I have a much more clear meaning of what Mark Twain meant by “I am an old man and have known a great many troubles but most of them never happened.” In retrospect my childhood was pretty freaking good. 
     It’s funny… I wanted to write about delayed conversations today and I’m writing about a conversation that wasn’t delayed. Good on me. I’m going to write next time about someone who delayed a conversation for 7 years because of fear. He has since seen first hand what having the results from that conversation has meant to him and his family. I’m pretty good at talking to anyone about anything yet my father always intimidated me at least a little. Perhaps you can relate. If you’re delaying a conversation with someone sack up and get it started. Look for middle ground. Mend a fence. Apologize. Hear someone out. Help someone who just might be having a more difficult time than you can imagine.
     If I can help you with your business or by simply listening I will happily do so. Just tell me this one’s on Lloyd!  I’d be honored to talk with you. Pick a time at www.speakwithsteven.com and let’s connect!      

Dr. Steven Clauson
916-230-0176
steve@stevenclauson.com 

Ps: If you don’t already know, I help business owners and entrepreneurs get where they want to be and have a life in the process. If you’re already taking action the next question is what’s next and what actions should you take to create an even greater impact. 

Pps: How can I help you?  Anyone who has a plan and implements that plan will lead the pack.  Planning, preparing to win and taking appropriate action means you hear the word “YES” more than ever. If you’re one of the few willing to take action, do what’s required and play full out are you’re likely to hear the word yes more often.  People hearing the word “YES” are winners on the playing field because they play full out and dominate.  For these people results matter. Tired of results less than you know you can produce?  Call me at 916-230-0176 or schedule time with me at www.speakwithsteven.com 

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There Is No Adversity Without A Solution… None!

Having worked at success for the past 35 years I’ve helped many people from many different walks of life embrace the idea of “massive imperfect action.” Some refer to this as fake it until you make it… I don’t agree. Even before I opened my initial chiropractic office I knew I wanted to be unique in my approach along with the level of success I enjoyed.
          Early on when I was seeing very few patients every week, I acted as if I was seeing many more. In my mind I figured out what it would take to move from treatment room to treatment room and take films, do a report of findings, adjust my patient and take chart notes while still doing the other things required to build a bigger practice. My goal was to deliver a certain dollar level in services annually with a 35% overhead and do it all without advertising. I accomplished this and never quit growing. I eventually exceeded 300 patient visits per week in 21 hours. Keep in mind this was accomplished without advertising and was 100% referral based.  In 1995 I injured myself in a permanent manner and sold my practice in 1996.
          Times were not always great. There were times when I focused 100% on the internal aspects of my practice while placing the external aspect on the back burner. There were also times I placed things on the back burner longer than I should have and I paid that price as well. That doesn’t happen any longer. When I see it happen with a marketing client or a coaching client we come to an agreement on either discipline or justice. Discipline are actions you take on yourself. Justice are those actions done to you from an external force. Justice is when you’re caught speeding and get a speeding ticket. Discipline is when you notice you’re speeding and slow down on your own. 
          When a marketing or coaching client leaves things on the back burner for too long a period of time for any reason or they’re looking for a period of extreme growth in their business I help them with a plan to REACT to the reality they created. This plan is not one size fits all. This plan has yet to fail myself or anyone else. I shared this plan with my personal coach to use on me. I learned about this plan in a book titled “Overcome” by Jason Redman. Lieutenant Redman is a retired Navy Seal with multiple awards who was severely injured in the line of duty. He and his family have seen a side of hell most of us cannot imagine. 
          The willingness to walk down difficult roads requires the willingness to think like an adult and in an intellectual manner. This is only for those who demand results and don’t have a pre-designed back door they can escape out of such. Back door escape hatches appear as a rich family or someone who has a pile of money and they are willing to spend what they need to live on. Creating, implementing and living a plan like this requires courage.
          What’s your current plan?  I’d be honored to talk with you. Pick a time at www.speakwithsteven.com and let’s connect!      


Dr. Steven Clauson
916-230-0176
steve@stevenclauson.com 

Ps: If you don’t already know, I help business owners and entrepreneurs get where they want to be and have a life in the process. If you’re already taking action the next question is what’s next and what actions should you take to create an even greater impact. 

Pps: How can I help you?  Anyone who has a plan and implements that plan will lead the pack.  Planning, preparing to win and taking appropriate action means you hear the word “YES” more than ever. If you’re one of the few willing to take action, do what’s required and play full out are you’re likely to hear the word yes more often.  People hearing the word “YES” are winners on the playing field because they play full out and dominate.  For these people results matter. Tired of results less than you know you can produce?  Call me at 916-230-0176 or schedule time with me at www.speakwithsteven.com 

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A Business Without An Active Mailing List Isn’t

      If you’ve been in business more than a few hours and still don’t have a mailing list you’re using at least twice every month I wonder what you’re waiting for. After the start of this pandemic I was getting calls from business owners I’ve met with who poo pooed the value of a mailing list…. who all of a sudden wanted to create a database really quick without the raw material to do so. A truly heartbreaking case was a family owned restaurant with great food and a not so great location. When we initially met a couple of years earlier they didn’t want to bother with a mailing list or an active social platform (which could work as a secondary mailing list). Today they have closed their doors permanently and filed bankruptcy. The reason he didn’t want to take the time or spend the money to create this list is they were “too busy” and based on the level of business it wasn’t needed. 
     I’ve seen so many businesses spending money on advertising to get a new customer then balk at spending less money to keep the customer they already have. If a business makes a sale to their customer twice a year on average and they increase that average to three times per year they have increased their business by fifty percent (50%)… How would accomplishing this be a bad thing? People who already buy from you know what it’s like to do business with you and are the easiest to get a return visit from. These same people are easier to get an increased dollar value sale out of as well.
     Few owners make the connection between the value of their business and how it relates to having a database. True Story…  Several years ago I was working with an HVAC company who maintained their customer database within their billing system. They weren’t using the database for marketing purposes. Everything was kept on a tape back-up which was left in the back-up slot in the office computer. Nothing was ever taken off site. I suggested they learn how to restore from a back-up and also recommended the back-up be taken off site. A tragic fire happened late on a Sunday night several months later (not suspicious in any way) and the physical business burned to the ground… A complete loss. Some technicians took their vans home and they were unaffected. Monday morning I had them go to a local office supply store and buy a computer with a tape back-up already installed. They went about restoring the data. By a little after 11 am that same morning they had their database reinstalled along with their A/R and A/P and due to remote call forwarding were already taking calls for service. They had a database, knew how to restore it, knew how to use it and leveraged that information. They continue to use it even today and most of their marketing is driven from their internal database.
     How do you use your database? There are several businesses who have already come out of this and doing better year over year compared to 2019. Great! Top Of Mind Awareness is critically important right now. Create, use or enhance what you have and you can move from a market participant to your market leader. Being the leader is what this is all about! I have a few suggestions so you can move in that direction!        
 If I you want to talk let me know at www.speakwithsteven.com

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What Do You Need To Stop Doing To Get The Things You Want?

The majority of instruction I’ve read about how to be more successful and how to get more of what you want center around things you need to do. These are well intentioned and helpful to a selected few already inclined to take massive action. We love these people and want to be more like them. The reality is most people aren’t. If you’re in the group that won’t add something to your to-do list there may be a better way….

Take a minute and ask yourself what you need to stop doing in order to have the things you really want? Eliminating something is much easier for the human brain to understand. The brain provides less resistance to eliminating an action. If you feel sluggish in the morning try eliminating overeating and eliminating going to bed late. Eliminating just these two things will tend to help you lose weight and get sufficient sleep.

If you want to have a better frame of mind during the day eliminate watching the Evening News and instead turn on a mindless sit-com. My drug of choice is Two And-A-Half Men. I watch a few minutes every night. There is very little other than bad news on the Evening News and eliminating this has been a net positive for my clients and myself. The occasional person I work with who still watches the Evening News has yet to tell me what they get from the News that’s a net positive or instructional.

If you want to stop losing money or market share in your business eliminate complaining about how bad things are. Just eliminating complaining is a big win for your brain chemistry. When you replace complaining with Massive Imperfect Action you may become a force to be reckoned with. While complaining, overeating, being depressed from the News and not getting sufficient sleep may seem easier you need to know there is a better way. If you want my help just let me know!

My name is Steven Clauson.  I coach people who want help getting where they want to be.  The people I coach are typically already taking action, getting results and ask what’s next and what actions to take to make an even greater impact.  They aren’t afraid to ask for help.  How can I help you?  What actions are you taking?  Those who have a plan and implement that plan lead the pack.  Planning, preparing to win and taking appropriate action means you hear the word “YES” more than ever. Only if you one of the few willing to take action, do what’s required and play full out and you likely to hear the word yes more often.  People hearing the word “YES” are winners on the field playing because they play full out and dominate.  For these people results matter.  Tired of results less than you know you can produce?  Call me at 916-230-0176 or visit www.stevenclauson.com

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“A” Players Hire “A” Players. Who Do “B” Player Hire?

       It’s a fact that “A” Players only hire “A” Players when they need something done.  Why work with someone who produces a result below your current skill set.  This is about who hires “B” Players and more importantly why they hire them.
I decided long ago it was easier and less expensive in the long run to work with “A” Players exclusively.  It seemed  expensive at first… turns out it was one of the least expensive things I ever did.  Working with “A” Players kept me off balance and uncomfortable and as a result I was productive instead of busy.  “A” Players demanded results from me I would have never demanded of myself.
  It turns out the “B” Players hire “C” Players!  Why have people around you who are constantly nagging you to do this or create that?  Seems like a lot of work.  Another good about hiring “C” Players is they aren’t invested in the result they help you create.  They are happy to cruise along, settle for less and pretend to smile.  Sure, low standards and a commitment void is a shitty way to live and unless you tell someone the secret is yours.  We make choices every day about working with “A” or “C” level people.  Whose on your team?
        My name is Steven Clauson and I coach “A” people to take “A” level actions, be their best and win more often.  I know the one taking action most often wins.  Taking action means you will hear the word “YES” more than ever.  Are you one of the few willing to take action, do what’s required to hear the word yes more often?  People accustomed to the word “YES” are winners on the field playing full out and dominating.  For these people results matter.  Tired of results less than you know you can produce?  Call me at 916-230-0176 or visit www.stevenclauson.com

 

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Participation Trophies In The News.

After everything that has been in the news recently about the idea and value of participation trophies I spent a few minutes looking around my children’s rooms.  My children were active in pursuits like Soccer, Football, Media, Track & Field,  Lacrosse, Cheerleading and Swimming.  I was looking for any remaining “awards” they are proud of for just showing up.  I found none!
Upon closer examination what I did find was a varsity letter my son earned as a Varsity Swimmer for Elk Grove High School, my daughters awards for Academic Excellence, Academic All American and a Cheerleading award she was given that was voted on by her Cheer team at Pleasant Grove High School and my Step Daughters awards from the Media Communications Academy at Center High School where she excelled and set the standard she would use as a Cast Member at Disney .  Not one of them kept awards for simply participating.  I don’t think this is a mistake.
My Son recently was awarded the title “Customer Experience Expert” from Mazda Corporation.  This is an award based on sales, experience and customer service ratings where Mazda calls the customer to drill down about their experience.  This award comes with a title and a monetary bonus.  In short, it matters and is earned.
My Daughter was recently placed into the management training program with Safeway Corporation based on effort, hard work, management approval and again the biggest factor is customer feedback.  Feedback matters.  I would add that my daughter will earn her certification as a welder in December and takes pride in maintaining the highest grade level and skill level in her class because this allows her to be the leader she knows she is.
My Step Daughter has recently been elevated at Disneyland from Cast Member to a manger based solely on Direct Customer feedback.  At Disney direct feedback means that a guest captures someone’s name and has to go to a specific office near the main gate and write out what the Cast Member did to make their day memorable.    Many Cast Members never have this happen and she has had it happen twice in the same week.  Her name is Sammy and she is in Disney California Adventure and I promise you that if you seek her out it will be an experience your children will not soon forget.  Disney expects that once you hit the stage you are all about the guest experience and this is difficult at best.
Each of these now adults were given participation trophies and each of them say that none of them mattered.  What matters to them are the results they produce because that is a life trophy and one that matters

My name is Steven Clauson and I coach people who want to come out of the stands and onto the field or are already on the field and demand to maximize their efforts.  Are you in the stands or on the field?  Winners are on the field playing full out. These are people for whom results matter.  Tired of results that are less than you know you can produce?  Call me at 916-230-0176 or visit www.stevenclauson.com

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Who Creates Your Reality?

Who’s responsible for creating your reality?  The word reality is defined as the way things actually are.  With that being said the News people insist on watching is supposed to contain reality and what it really contains is grey areas of opinion and spin.  Our lives happen just like this.  Most of what happens comes down to opinion and spin.
Someone’s reality often comes down to their Response Ability in every given situation.  Losing a parent, winning a football game, going through a divorce, filing bankruptcy and even getting an inheritance are examples of things that show your response ability.  How will you respond in any given situation is what reality is all about.  I know people dealing with each of these situations right now and the differences are stark and not what I would have predicted.
What I know to be true and a fact is that success is our duty, obligation and responsibility.  We need to take it seriously.  It matters!  The last few days with a sick parent matters.  Winning a football game matters.  Divorce and the destruction of a family matters.  Filing bankruptcy and having the chance to start over matters.  Getting an inheritance and becoming the steward of someone’s financial lifes work matters.
Each of us holds the final definition of what reality means.  When you choose to be part of the solution your ability to respond rises.  What’s your current Response Ability?      
My name is Steven Clauson and I coach people who want to come out of the stands and onto the field or are already on the field and demand to maximize their efforts.  Are you in the stands or on the field?  Winners are on the field playing full out. These are people for whom results matter.  Tired of results that are less than you know you can produce?  Call me at 916-230-0176 or visit www.stevenclauson.com

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The 4th Quarter Is When We Win Or Lose… And Your Choice Is?

 I am a serious football fan.  I am serious to the point that I think baseball should conclude Labor Day weekend so we can all focus on Football.  There are lessons from football we can all use to push what we do forward.  Ignore these lessons at your peril.
Today starts the 4th quarter.  In football this is when teams get tired and mistakes happen.  In short this is often when the game is won and lost.  The 4th quarter is when mistakes are made, focus is lost, disappointment sets in and the winner is determined.  Most games aren’t really won in my estimation, most are lost.  Whenever you have a team that has prepared for the 4th quarter it shows and typically they prevail.
When it comes to people in business, the 4th quarter has 2 schools of thought that are most common (There are others for low performers and putting time into these is not worth the effort).   For the 4th quarter of 2015 the thing to decide is are you going to work toward your quota or work to your potential?  These are different and what the 4th quarter is all about.
You should love the 4th quarter because while most are getting ready for the Holidays you have a very real chance to dominate your market and work to your potential.  Holiday parties are a blast and while your competition is working on going to parties and making quota you remain focused on simple domination.  You are the ONLY person that knows your potential and when you get past all the B S quotas and work to your potential you lead the pack!  Keep in mind that is you aren’t the leader the view won’t change.
My name is Steven Clauson and I coach people who want to come out of the stands and onto the field or are already on the field and demand to work to their potential.  Are you in the stands or on the field?  Winners are on the field playing full out and dominate. T For these people results matter.  Tired of results that are less than you know you can produce?  Call me at 916-230-0176 or visit www.stevenclauson.com