2021 – Executive Growth Strategies

July 12, 2022

The Quality Of Your Business Is The Quality Of Your Communication

In a world of text messaging, Instagram, Tik-Tok, Facebook and the other variants we have for social media, communication is becoming more and more of a lost art. My device has this really cool app called “phone.” I use this app more than most other from what I can tell. To me there is something about hearing a voice where I can pick up happiness, angst, sorrow, joy and many other sounds from another human. Occasionally I hear someone in tears… that’s when I’m especially happy I called.

Some say they text because to avoid interrupting someone. Most phones have a really cool feature called ignore. Ignore isn’t an app you need to install… It’s pre-installed. If I’m talking to someone there is zero-chance I will answer the call unless it’s from my wife or one of my children and then you can bet I’m answering it. I enjoy it when people tell me they tried to get a hold of someone and when pressed they say they’ve texted them three times already. Text is NOT communication. When it matters make a call. It’s how the world works.

I communicate at lot with newsletters and I encourage you to do the same. With rare exception everything you get from me was written by me and encompasses my thoughts and opinions on business, marketing and the world we have in front of us. It would be an insult if I had someone I don’t know and who knows nothing about me or my relationship with my readers and clients to attempt to speak for me. You get my occasional misspelling (thank you Rosy for helping me fix this) and random thought I want to communicate. I work hard to only send things of potential value.

I’m convinced the next 24 months will reward people who are willing to actually communicate. When things get even a little difficult the cream always rises to the top and this will be no different. The businesses who did well during the pandemic never stopped communicating and it paid off for them. Communication always has a pay off! If you are falling short in your ability to communicate and connect let’s talk. Don’t text me however… Call me at 520-910-4800

My name is Steven Clauson. I coach people who want help getting where they want to be. The people I coach are typically already taking action, getting results and ask what’s next and what actions to take to make an even greater impact. They aren’t afraid to ask for help. How can I help you? What actions are you taking? Those who have a plan and implement that plan lead the pack. Planning, preparing to win and taking appropriate action means you hear the word “YES” more than ever. Only if you are one of the few willing to take action, do what’s required and play full out are you likely to hear the word yes more often. People hearing the word “YES” are winners on the playing field because they play full out and dominate. For these people results matter. Tired of results less than you know you can produce? Call me at 520-910-4800 or visit www.assaultmarketing.com

February 17, 2021

The Difference Between Writing Fact And Writing Fiction…

Fiction has to make sense! This was written by a writer of television series. Over the past year if I’ve learned anything, and I’ve learned A LOT, fact is often much stranger than fiction. Who would have thought when the Governor told us we’d need to shelter in place for 17 days we’d still be sheltered almost a year later? Certainly the professional painter I met with by the name of Jed didn’t!

Jed and I sat down last week, face to face, to talk about changing the direction of his residential/commercial painting business in 2021 from the direction it took in 2020. When 2020 was all said and done Jed’s revenue in 2020 was down a little over 31% from what he’d done in 2019. This revenue drop took him from being profitable to a slight loss and that included losing one of his more reliable and well paid painters due to cost cutting. Jed was seeking my help to make 2021 a better year. When we got down to specifics and I learned how much better he was expecting I suspected there would be a problem.

Jed’s “line in the sand” goal was to increase 2021 to at least 50% above his result from 2019… not 2020. This was a must have. The goal meant we had to return the business to the 2019 level and then we needed to add an additional 50% to that! Growing 30% would not be easy but is possible. I was all in on this goal. Growing another 50% on top of that and delivering a quality product (which he does!) while having lost his best painter was a fool’s game. When I told him this he wasn’t happy. I love helping an owner deliver what’s realistic and possible. I felt good about a 30% increase.

Since this wasn’t a good fit for either of us we went on our way. I gave Jed some marketing ideas he could use along with promising to stay in touch with him. On the one hand I’d love to be able to help him realistically grow his business and on the other hand I don’t want to be involved in pushing someone to attain what’s likely unattainable in a single year. What advice would you give Jed?

My name is Steven Clauson. I coach people who want help getting where they want to be. The people I coach are typically already taking action, getting results and ask what’s next and what actions to take to make an even greater impact. They aren’t afraid to ask for help. How can I help you? What actions are you taking? Those who have a plan and implement that plan lead the pack. Planning, preparing to win and taking appropriate action means you hear the word “YES” more than ever. Only if you are one of the few willing to take action, do what’s required and play full out are you likely to hear the word yes more often. People hearing the word “YES” are winners on the playing field because they play full out and dominate. For these people results matter. Tired of results less than you know you can produce? Call me at 916-230-0176 or visit www.stevenclauson.com

February 9, 2021

Preparing For The Next Pandemic And The Elk Grove Food Bank

I’m reaching out to a few very specific people. I hope we can help each other and feed some people…

The pandemic has shattered a lot of lives personally, professionally and from a business standpoint.

I’m fortunate and was prepared… Not everyone else was.

Will you be better prepared for the next pandemic in whatever form it happens?

I am hosting a 90 minute workshop to address how to be better prepared on February 11 @ 11:00 am.

I am asking, not requiring a $20 donation to the Elk Grove Food Bank (click below to donate).

The donation is not a requirement. Some may not be able to afford it. I am not here to judge anyone!

This workshop be about how to get back onto stable ground and what to do right now to scale.

If you don’t feel like you will be able to at least 10X your $20 investment I will refund your money to you from my pocket.

The Food Bank will not suffer any Financial Risk. I like seeing hungry people eat, especially children.

Below are links to register for the class, to donate to the Elk Grove Food Bank and a 6 minute video about what we’ll cover.

Event https://calendar.google.com/event?action=TEMPLATE&tmeid=YmhmMm1hOTZkcGF2dmNhamRhZzNjMGJtNzAgZHJzdGV2ZW5jbGF1c29uQG0&tmsrc=drstevenclauson%40gmail.com

Donate https://elkgrovefoodbank.org/how-to-help/donate/

Video https://youtu.be/CDuP__It1Sg

Dr. Steven Clauson

916-230-0176

February 5, 2021

Did You Know That 6 Of The 8 Female NFL Coaches Are Working Sunday?

Many purists are borderline apoplectic due so many new coaches in the NFL being women. To be clear, these are women who have likely never played a down of high level tackle football in their life. What could they possibly bring to the table? I’ve been asked that question a lot during my own career about how I can help my potential client and my ability to learn and solve problems has taken me to a lot of unexpected places. From what I’ve read it’s taking many female coaches to places they may never have expected.

When the only tool someone knows how to operate is a hammer everything needs to be a nail. The NFL has always been a game reliant on size, strength and power and these attributes will always matter. In 2021 the NFL has evolved to the point where finesse and problem solving skills are more important than ever. Defeating a complex offensive scheme demands different thinking. Complex game plans on either side of the ball demand thinking in a very different way. Imagine how differently a 5’ 6” police officer must think when they work to enforce the law in any gang infested neighborhood just so they can go home after their shift is over? The thinking that got her the job won’t get her home!

People from all walks of life, all ages, all colors, all sexual orientations and all backgrounds learn to be great lawyers, skilled surgeons, accounting geniuses, and anything else you can think of. Others who have the talent to excel at these professions are complete failures for many different reasons. Some of the common traits of anyone who excels at anything comes down to hard work, the willingness to learn something new and someone who said “What the hell do we have to lose?” From my side of the desk I know more about how to successfully market a business than my potential client does and when they let go they see the results. There are 8 female coaches in the NFL and six of them work for the Tampa Bay Bucs and the Kansas City Chiefs. Coincidence? Finding and retaining world class talent matters now more than ever! I Guarantee I Can Help You!