What Did You Tolerate In 2020? What Won’t You Tolerate In 2021?

2020 was a reality check for all of us. My personal takeaway is 2020 could happen again so plan accordingly. As a direct result of the fallout from the pandemic it occurs to me that anyone tolerating less than they deserve has become more of a volunteer than victim. Those who refuse to learn from history are doomed to repeat it and there is much to learn. Nothing I do from this day forward is about me… It’s all about those I serve.    

According to Google the definition of the word TOLERATE means to “allow the existence, occurrence, or practice of (something that one does not necessarily like or agree with) without interference.” It goes on to mean “a willingness to accept or endure (someone or something unpleasant or disliked) with forbearance.” What have you tolerated in 2020 and are you willing to continue? Everyone has a choice!  

In the next several days you are likely to have some downtime. Choose wisely how you spend that time. You could watch re-runs of the bachelor, learn something new or plan in writing what your best case result will be from 2021. For my contribution here are a few things I will no longer tolerate:

  • Poor diet and poor exercise routine
  • Comparing myself to others
  • Negativity in myself or others
  • Procrastination, lack of motivation and refusal to learn
  • Holding grudges or making excuses
  • Worry about what anyone else thinks of me

I’d love to learn what’s on your “won’t tolerate list” if you’d be willing to share. E-mail me at steve@assaultmarketing.com and I will publish an anonymous list for all of us to review. There’s magic in thinking like a team and learning from each other.

My name is Steven Clauson.  I coach people who want help getting where they want to be.  The people I coach are typically already taking action, getting results and ask what’s next and what actions to take to make an even greater impact.  They aren’t afraid to ask for help.  How can I help you?  What actions are you taking?  Those who have a plan and implement that plan lead the pack.  Planning, preparing to win and taking appropriate action means you hear the word “YES” more than ever. Only if you are one of the few willing to take action, do what’s required and play full out are you likely to hear the word yes more often.  People hearing the word “YES” are winners on the playing field because they play full out and dominate.  For these people results matter.  Tired of results less than you know you can produce?  Call me at 916-230-0176 or visit www.stevenclauson.com

The Economic Explosion Resulting From The Coronavirus Vaccine Or Do You Want Fries With That???

CVS, Rite-Aid, Walmart, Sams Club along with just about any place that has a pharmacy cannot get the Coronavirus soon enough and for reasons that may not be clear to everyone. This morning on Stuart Varney I saw the statistic that 41% are ready to get the vaccine as soon as possible, 44% want to wait a bit and 15% said they would never be willing to get vaccinated. While these are the highest acceptance rates I’ve seen I don’t doubt them. Why are so many companies in line to provide this service? The reason is selling fries with that vaccine.

McDonalds became very profitable after training their counter staff to ask “do you want fries with that?” This simple question raised the average ticket by only $1.79 (the cost of a medium fry). While $1.79 may not seem significant on its own merit you must consider McDonalds sees 62,000,000 customers every day! If only 20% are upsold to that means an additional $22 million in sales daily and $8 billion in sales annually! This all comes from asking “do you want fries with that?”

When you know what you can sell your ideal customer and you combine that with what else you can sell them you enter the Zone Of Pure Genius! These companies know that 41% of the nation cannot get the vaccine soon enough. In these stores the place where you will physically get the shot is at the back of the store. They’re betting you’ll do some shopping for other things while you’re there anyway. This is a very solid plan. I’ve already had e-mails from two of these named companies reminding me that they will be offering the vaccine and asking to place me on their list. It gives them a reason to contact me with the expectation I will open and read it. The initial e-mail also contained coupons for products related to colds and the flu. As a friend who is a CPA tells me “whenever the IRS announces a tax simplification measure it is the same as a full employment act for accountants!”

My name is Steven Clauson.  I coach people who want help getting where they want to be.  The people I coach are typically already taking action, getting results and ask what’s next and what actions to take to make an even greater impact.  They aren’t afraid to ask for help.  How can I help you?  What actions are you taking?  Those who have a plan and implement that plan lead the pack.  Planning, preparing to win and taking appropriate action means you hear the word “YES” more than ever. Only if you are one of the few willing to take action, do what’s required and play full out are you likely to hear the word yes more often.  People hearing the word “YES” are winners on the playing field because they play full out and dominate.  For these people results matter.  Tired of results less than you know you can produce?  Call me at 916-230-0176 or visit www.stevenclauson.com