Did You Know That 6 Of The 8 Female NFL Coaches Are Working Sunday?

Many purists are borderline apoplectic due so many new coaches in the NFL being women. To be clear, these are women who have likely never played a down of high level tackle football in their life. What could they possibly bring to the table? I’ve been asked that question a lot during my own career about how I can help my potential client and my ability to learn and solve problems has taken me to a lot of unexpected places. From what I’ve read it’s taking many female coaches to places they may never have expected.

When the only tool someone knows how to operate is a hammer everything needs to be a nail. The NFL has always been a game reliant on size, strength and power and these attributes will always matter. In 2021 the NFL has evolved to the point where finesse and problem solving skills are more important than ever. Defeating a complex offensive scheme demands different thinking. Complex game plans on either side of the ball demand thinking in a very different way. Imagine how differently a 5’ 6” police officer must think when they work to enforce the law in any gang infested neighborhood just so they can go home after their shift is over? The thinking that got her the job won’t get her home!

People from all walks of life, all ages, all colors, all sexual orientations and all backgrounds learn to be great lawyers, skilled surgeons, accounting geniuses, and anything else you can think of. Others who have the talent to excel at these professions are complete failures for many different reasons. Some of the common traits of anyone who excels at anything comes down to hard work, the willingness to learn something new and someone who said “What the hell do we have to lose?” From my side of the desk I know more about how to successfully market a business than my potential client does and when they let go they see the results. There are 8 female coaches in the NFL and six of them work for the Tampa Bay Bucs and the Kansas City Chiefs. Coincidence? Finding and retaining world class talent matters now more than ever! I Guarantee I Can Help You!      

My name is Steven Clauson.  I coach people who want help getting where they want to be.  The people I coach are typically already taking action, getting results and ask what’s next and what actions to take to make an even greater impact.  They aren’t afraid to ask for help.  How can I help you?  What actions are you taking?  Those who have a plan and implement that plan lead the pack.  Planning, preparing to win and taking appropriate action means you hear the word “YES” more than ever. Only if you are one of the few willing to take action, do what’s required and play full out are you likely to hear the word yes more often.  People hearing the word “YES” are winners on the playing field because they play full out and dominate.  For these people results matter.  Tired of results less than you know you can produce?  Call me at 916-230-0176 or visit www.stevenclauson.com

The Economic Explosion Resulting From The Coronavirus Vaccine Or Do You Want Fries With That???

CVS, Rite-Aid, Walmart, Sams Club along with just about any place that has a pharmacy cannot get the Coronavirus soon enough and for reasons that may not be clear to everyone. This morning on Stuart Varney I saw the statistic that 41% are ready to get the vaccine as soon as possible, 44% want to wait a bit and 15% said they would never be willing to get vaccinated. While these are the highest acceptance rates I’ve seen I don’t doubt them. Why are so many companies in line to provide this service? The reason is selling fries with that vaccine.

McDonalds became very profitable after training their counter staff to ask “do you want fries with that?” This simple question raised the average ticket by only $1.79 (the cost of a medium fry). While $1.79 may not seem significant on its own merit you must consider McDonalds sees 62,000,000 customers every day! If only 20% are upsold to that means an additional $22 million in sales daily and $8 billion in sales annually! This all comes from asking “do you want fries with that?”

When you know what you can sell your ideal customer and you combine that with what else you can sell them you enter the Zone Of Pure Genius! These companies know that 41% of the nation cannot get the vaccine soon enough. In these stores the place where you will physically get the shot is at the back of the store. They’re betting you’ll do some shopping for other things while you’re there anyway. This is a very solid plan. I’ve already had e-mails from two of these named companies reminding me that they will be offering the vaccine and asking to place me on their list. It gives them a reason to contact me with the expectation I will open and read it. The initial e-mail also contained coupons for products related to colds and the flu. As a friend who is a CPA tells me “whenever the IRS announces a tax simplification measure it is the same as a full employment act for accountants!”

My name is Steven Clauson.  I coach people who want help getting where they want to be.  The people I coach are typically already taking action, getting results and ask what’s next and what actions to take to make an even greater impact.  They aren’t afraid to ask for help.  How can I help you?  What actions are you taking?  Those who have a plan and implement that plan lead the pack.  Planning, preparing to win and taking appropriate action means you hear the word “YES” more than ever. Only if you are one of the few willing to take action, do what’s required and play full out are you likely to hear the word yes more often.  People hearing the word “YES” are winners on the playing field because they play full out and dominate.  For these people results matter.  Tired of results less than you know you can produce?  Call me at 916-230-0176 or visit www.stevenclauson.com

There Is No Adversity Without A Solution… None!

Having worked at success for the past 35 years I’ve helped many people from many different walks of life embrace the idea of “massive imperfect action.” Some refer to this as fake it until you make it… I don’t agree. Even before I opened my initial chiropractic office I knew I wanted to be unique in my approach along with the level of success I enjoyed.
          Early on when I was seeing very few patients every week, I acted as if I was seeing many more. In my mind I figured out what it would take to move from treatment room to treatment room and take films, do a report of findings, adjust my patient and take chart notes while still doing the other things required to build a bigger practice. My goal was to deliver a certain dollar level in services annually with a 35% overhead and do it all without advertising. I accomplished this and never quit growing. I eventually exceeded 300 patient visits per week in 21 hours. Keep in mind this was accomplished without advertising and was 100% referral based.  In 1995 I injured myself in a permanent manner and sold my practice in 1996.
          Times were not always great. There were times when I focused 100% on the internal aspects of my practice while placing the external aspect on the back burner. There were also times I placed things on the back burner longer than I should have and I paid that price as well. That doesn’t happen any longer. When I see it happen with a marketing client or a coaching client we come to an agreement on either discipline or justice. Discipline are actions you take on yourself. Justice are those actions done to you from an external force. Justice is when you’re caught speeding and get a speeding ticket. Discipline is when you notice you’re speeding and slow down on your own. 
          When a marketing or coaching client leaves things on the back burner for too long a period of time for any reason or they’re looking for a period of extreme growth in their business I help them with a plan to REACT to the reality they created. This plan is not one size fits all. This plan has yet to fail myself or anyone else. I shared this plan with my personal coach to use on me. I learned about this plan in a book titled “Overcome” by Jason Redman. Lieutenant Redman is a retired Navy Seal with multiple awards who was severely injured in the line of duty. He and his family have seen a side of hell most of us cannot imagine. 
          The willingness to walk down difficult roads requires the willingness to think like an adult and in an intellectual manner. This is only for those who demand results and don’t have a pre-designed back door they can escape out of such. Back door escape hatches appear as a rich family or someone who has a pile of money and they are willing to spend what they need to live on. Creating, implementing and living a plan like this requires courage.
          What’s your current plan?  I’d be honored to talk with you. Pick a time at www.speakwithsteven.com and let’s connect!      


Dr. Steven Clauson
916-230-0176
steve@stevenclauson.com 

Ps: If you don’t already know, I help business owners and entrepreneurs get where they want to be and have a life in the process. If you’re already taking action the next question is what’s next and what actions should you take to create an even greater impact. 

Pps: How can I help you?  Anyone who has a plan and implements that plan will lead the pack.  Planning, preparing to win and taking appropriate action means you hear the word “YES” more than ever. If you’re one of the few willing to take action, do what’s required and play full out are you’re likely to hear the word yes more often.  People hearing the word “YES” are winners on the playing field because they play full out and dominate.  For these people results matter. Tired of results less than you know you can produce?  Call me at 916-230-0176 or schedule time with me at www.speakwithsteven.com 

6 ways to Improve your Business Productivity Starting Now.

I am a to-do list junkie and find myself dedicating more and more time to specific client services. During this time the phone is shut off, the e-mail is disabled and I just work off of my to do list and get stuff done. During this time I waste very little time because my white board serves as a reminder of what’s important and what’s next. This is a system we could all use.

The Wall Street Journal suggests that in a 10 hour day the average executive (that means you!) has less than 3 hours of productive time. Here are 6 ways to expand that by 20% or more and not spend a single second longer at your desk!

  1. Manage Your Mood… Most productivity systems I have seen assume we’re robots – most forget the enormous power of feelings. Starting the day calm makes it’s easy to get the right things done and focus.
  2. Don’t Check Email In The Morning… To some this is heresy. Many can’t imagine not waking up and immediately checking email or social media feeds. I’ve interviewed a number of very productive people and nobody said, “Spend more time with email.” Why is checking email in the morning a cardinal sin? You’re setting yourself up to react. An email comes in and suddenly you’re giving your best hours to someone else’s goals, not yours.
  3. Before You Do It Faster, Ask if It Should Be Done At All… Everyone asks, “Why does it seem impossible to get everything done?” The answer is actually easy: You’re doing too many things. Want to be more productive? Don’t ask how to be more efficient until you’ve asked “Do I need to do this at all?”
  4. Focus Is Eliminating Distractions… Ed Hallowell is a bestselling author of the book “Driven to Distraction”says we have “culturally generated ADD.” Has modern life permanently damaged our attention spans? Not necessarily. What we have done is to have more tantalizing, easily accessible, shiny things available to us than human beings have ever had. The answer is to lock yourself somewhere to make all the   distractions go away.
  5. Have Your Own Personal System… I’ve talked to a lot of insanely productive people. None of them have ever said “I don’t know how I get stuff done. I just wing it and hope for the best.” Not one. Routines can be formal and scientific or personal and idiosyncratic – but either way, productive people have a routine.
  6. Define Your Goals The Night Before!!! Wake up knowing what’s important before the day’s defined and expected emergencies come into your life and your inbox screams new commands. Define your one or two most important to-dos before dinner, the day before!

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Taking these actions has a lot in common with going to the gym or dieting. Not easy to do at first and in the long term you will develop habits that begin to serve you for the long haul. Gaining 20% or more from your week is worth working toward. Still not sure? When you get home tonight ask your spouse or kids if they want you around more. If they say yes you should consider this… If they say no you should have started on this weeks ago!

Go Forward And Kick Some Ass This Week!

Why People Like Peyton Manning Are Invaluable…

peyton manning

With apologies to San Francisco 49er fans, I watched the Broncos vs. 49ers game Sunday night. This game was billed as the Kid vs. the Vet. Kid Colin Kaepernick is a complete physical specimen and a great athlete while Peyton Manning is supposedly at the twilight of his career given his advanced age and 4 neck surgeries. Here are a few of the facts and what we should all take away…

mark ross 001

The 49er Quarterback is younger, faster, stronger, more mobile and can do things that the older Manning cannot even consider. What Manning has going for him is that he has seen everything that any team can throw at him, he does his homework   at an level few can believe and when the coin is tossed before the game he knows that he’s done everything possible to get the win. While the win is never         promised he over prepares himself, demands the same from his teammates and demonstrates what is expected. This is part of the reason he has thrown 510 touchdown passes in his career and will likely hit 600 according to his former coach Tony Dungy.

I am privileged to work with people that display this demand to win on a daily basis. One of those people holds the positions of Sales Manager and Lead Sales person for Brower Mechanical. Mark is slightly older than Peyton Manning and while he does not have the desire to climb around in attics or climb on roofs he has something that eliminates the requirement to do these things. Mark is a   master at paying close attention to his customer while learning everything about them before deciding what to do next. There are times that Mark will walk away from what could be a sale because he knows that there’s not a fit between his solution and the prospect! He has learned a lot in his years of in home sales and knows what works and doesn’t work. Like Manning, Mark does his homework and over prepares for each situation he goes into. Mark is a great salesperson and he lives the mantra “They will never care how much you know until they know how much you care!”

From the reading I’ve done it’s clear to me that whenever anyone gets to the top in what they do, they are both a hard and smart worker. I recently learned that Jimmy Kimmell works between 75 and 90 hours every week and is always the first one to the show to get the ball rolling. This is why he’s able to make it all look so easy… He is over prepared and it shows! When things go wrong on his show or a joke bombs he takes responsibility for it and moves on. This is what Manning did after he lost the Super Bowl to the Seahawks and what Mark does when he doesn’t close a sale he believes he should have closed. Responsibility, when it’s combined with hard work is the easiest thing in the world to handle.

As you may know I took last week and spent it in Las Vegas. This was a combination of work and rest. While I was away I took in 5 webinars and met with 6 potential clients from the Las Vegas area. I am not sure who said that business and pleasure don’t mix but they were wrong! You not only can do both but you should do both in my estimation. The people I know that do well all have this in common and it shows. I had a client recently go to Italy for a week and told me in advance that he wanted and needed educational material for both he and his significant other for the flight there and back. He does this every time he goes away for pleasure and this is what keeps him at the cutting edge of what he does I’m convinced. Don’t take anything I’m writing to suggest that your life should be all about work because that is NOT what I’m saying. As Jeff Olson points out in the book The Slight Edge, it’s easy to do the things that will make you a success and it’s easy to not do the things that make you a success. Reading 10 pages of a good book every day is easy to do and easy to not do. Which easy thing are you going to do?

What about the rest of us? What could you add to what you do that your competition is unwilling to do? Are you going to simply outwork and out prepare your competition or are you willing to leave it to chance? Being a leader requires just a little more work than being a follower and unless you are the lead dog the view isn’t going to change!

 

If you demand to be the leader you were meant to be give me a call at 916-230-0176 or email me at steve@stevenclauson.com and let’s get to work! There is much to be done and less and less time to do it!