Like many people who read this newsletter I enjoy wine. The wine I enjoy has aged for a while and that time spent aging adds to the bouquet of the wine and enhances the taste. While I don’t pretend to understand the mechanism I can tell you that I like the result and encourage winemakers when I have the chance. Problems are different in that they don’t age well.
When I had my private practice I knew that certain people had certain problems that defined them as a person. Removal of the problem meant nothing more than they had to go find or invent another problem to further define them. The Entrepreneurs I work with are quite different in that they don’t need to find issues, rather the issues find them. While this is not helpful it is the nature of the beast. The entrepreneurs that rise to the top deal with these problems in an on point manner as soon as they arise.
There are 2 ways to deal with a problem and only you get to decide which route you take. If you can declare that a problem is a non-issue and walk away from it you are doing well. If you have a problem that you cannot walk away from your best response is to overwhelm the issue and go at the problem from several different angles at the same time. The longer a problem is allowed to exist the harder it is to solve.
In cage fighting the goal is to get the opponent on the ground as rapidly as possible and go for the submission. In football you want to strike for the end zone as fast as possible and then score and score often. In business you must figure out what the actual problem is, confront it and put it to rest. Move fast, be focused, get help, don’t change the subject and act like you are killing an ant with an assault rifle. Solve your problem with everything you have and then move on.
What is the problem you have to solve today? You have to solve it for either you or someone else and leaving it unsolved brings an unacceptable cost and angst. Overwhelm the issue and get to the other side.
I coach people and help them determine what action to take, what to do more of and what to eliminate and help them to effectively demonstrate what makes them special and why their customer should be using them over any and all other options they might have. I show them how to produce results that are uncommon for most. Call me at 916-230-0176 or e-mail me at steve@assaultmarketing.com