I was having lunch Thursday with a new client who related a story to me I have shared several times over the last couple of days. This is s story about something called a “Tough Mudder”. For those that aren’t in the know it’s a race where the runners spend the day up to their eyeballs in mud and assorted obstacles and there aren’t really winners, just survivors. While I might have tried this 20 years ago, not now.
He was sharing about one of the obstacles that had been altered from the previous year from a half pipe to a modified quarter pipe. This change required that most participants needed help getting over the edge and continue on. A few could do it on their own and most were sunk without additional help. This is a lot like life. Most of us need help from time and time. Precious few admit they need help so they don’t look weak. I’d invite you to quit being so concerned about how you look and ask for the help.
When I was taking Graduate Level Anatomy and Physiology there were aspects I was not getting no matter how hard I tried or studied. We had a Graduate Assistant for just this reason and I fought asking for help. When I finally got rid of my ego and asked for help the material became simple and in fact I ended up teaching Anatomy & Physiology at the College Level the following semester in large part due to the help I got from him.
It matters little if you are running a Tough Mudder, taking a class or trying to build a business… we all need help. Some repair cars, some do estate plans, some do cosmetic surgery and I coach. We all help in our own way and when you consider for just a second that 100% of the participants on American Idol have coaches as do 100% of the players in every professional sport you’ll see that you’re not alone. I have 2 coaches named Martin and Crystal. Both Marines and both scary in their own way.
I coach people and help them determine what action to take, what to do more of, what to eliminate and then help them to effectively demonstrate what makes them special and why their customer should be using them over any and all other options they might have. I show them how to produce results that are uncommon for most. Call me at 916-230-0176 or e-mail me at steve@assaultmarketing.com