Are They Really Listening?

      I work with someone who has multiple audiences that are more or less the same audience.  Or so it appears.  On the surface they have many of the identical issues, needs, fears, pain and drivers.  I made the decision early on to separate these audiences using the experience I have in this area.  The results are both fascinating and expected.
The most recent marketing communication we sent to these groups were identical down to what time they were sent..  The only difference is the grouping we used.  Group A opened the marketing piece up at a rate of 41.8% and Group B opened up the piece at a 23.9%.  This is a stunning difference.  Reading the piece we sent tells us a lot about the issues that Group A is having that is impacting Group B with much less urgency.  When we talk to the recipients in Group A we now know what their issues are, what to focus on and what solutions will matter to them.
Got an idea what solution your customer really wants?  Talking about what they really want as opposed to what they tell you they want will get them to listen very closely!  What do you want to say?
My name is Steven Clauson and I coach people who want to come out of the stands and onto the field or are already on the field and demand to work to their potential.  Are you in the stands or on the field?  Winners are on the field playing full out and dominate.  For these people results matter.  Tired of results less than you know you can produce?  Call me at 916-230-0176 or visit www.stevenclauson.com